What I do.

BRAND CAMPAIGNS
Ideas that cut through.

Campaign thinking from scratch. The strategic truth that unlocks everything. The big idea that gets you noticed. Then the lines that carry it, built to survive twelve translations and stay coherent across fourteen markets. Outdoor to in-app. TV to shelf wobblers. Yes, shelf wobblers. One story. Endless expressions.

COPYWRITING
Words that land.

Headlines to manifestos. Emails to outdoor. The line that stops the scroll. Copy that makes people feel something, makes them lean in, remember you, care about what you're selling. Twenty years figuring out how to make even the boring stuff connect. Also the little disclaimers nobody reads but lawyers insist on.

BRAND VOICE & STRATEGY
Identity in word form.

Voice isn't decoration, it's who you are. I help you figure out your truth, then give you the words to prove it. Positioning, messaging, tone, the full toolkit. I write guidelines your team will actually use instead of resent, so your brand sounds like itself, everywhere, and every time.

SCRIPTS & NARRATIVE
Stories that make people care.

Commercial scripts, video, anything with a beginning, middle, and end. I have two screenplays (a horror and a comedy) currently doing the rounds in LA. Turns out the skills that keep a room in Hollywood interested are exactly what's needed to keep a customer engaged. Dialogue that rings true, pacing that doesn't let go, and stories that hit home.

SCRIPT DOCTOR
Fresh eyes, fast fixes.

For when you've already got copy but something's not quite working. Maybe it's emotionally flat. Maybe it sounds like a thousand other brands. I spot what's missing: the texture, the rhythm, the bit that makes it sing. Then I fix it. Turn it into copy that connects, not just communicates.

AI, DIRECTED
Taste can’t be automated.

AI output is often technically perfect but weirdly lifeless. Clean. Polished. Sanitised. Like it could belong to anyone. I'll write the prompts, direct the AI, then shape what comes out until it sounds human, specific, and unmistakably yours. AI makes the work faster. Twenty years’ writing experience makes it land.