People don’t remember things. They remember stories.

Brands don’t struggle with content. They struggle with stories.

Gaming studios building 60-hour worlds. Tech platforms trying to make AI feel human. Immersive agencies creating experiences nobody forgets. Fintech companies turning abstract fear into tangible trust. The technical ambition is extraordinary. The storytelling craft that makes it all land - structure, character, tension, payoff - that's the harder thing to find.

That's where I come in.

I've spent twenty years in advertising, writing for audiences who never asked to be there, with a skip button or a cup of tea standing between you and their attention. And I write screenplays — for audiences who chose to be there but will check out the moment you bore them. That tension between economy and depth is where I live.

Two features in active development. Two-time ScreenCraft Comedy finalist. The craft is the same whatever the format.